In Wittierra Design, we developed the digital presence of Moon Cars, a brand specialized in the buying and selling of luxury and super sports cars. The goal was to create a visual identity that projected the exclusivity of a private club and a web platform designed to facilitate the acquisition of collectible and high-performance vehicles.
For Moon Cars, we designed an identity that breathes power and restraint. A minimalist yet striking logo, with a dark color palette and finishes that evoke precision engineering. This new image positions the brand as a benchmark of trust in the market of pre-owned luxury vehicles and exclusive stock.
We created a platform where the buying experience begins from the very first click. With a focus on UX/UI, we optimized the stock catalog so that each vehicle shines in its own right:
