{"id":116,"date":"2026-08-19T18:20:53","date_gmt":"2026-08-19T18:20:53","guid":{"rendered":"https:\/\/wittierra.com\/portafolio\/mandibula-de-diamante\/"},"modified":"2026-08-19T18:20:53","modified_gmt":"2026-08-19T18:20:53","slug":"mandibula-de-diamante","status":"publish","type":"page","link":"https:\/\/wittierra.com\/en\/portafolio\/mandibula-de-diamante\/","title":{"rendered":"Diamond Jaw"},"content":{"rendered":"
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Aesthetic medicine, Barcelona<\/p>\t\t\t\t<\/div>\n\t\t\t\t

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Diamond Jaw
full mark for
men's aesthetic medicine.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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Identidad, sitio web, packaging, merchandising y material promocional para la cl\u00ednica de medicina est\u00e9tica masculina del Dr. Rafael Fern\u00e1ndez, en Barcelona.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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Customer<\/div>
Diamond Jaw<\/div><\/div>
Fundador<\/div>
Dr. Rafael Fern\u00e1ndez<\/div><\/div>
Sector<\/div>
Aesthetic medicine<\/div><\/div>
Location<\/div>
Barcelona, Madrid y Dub\u00e1i<\/div><\/div>
Year<\/div>
2025<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Colecci\u00f3n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The challenge<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Male aesthetic medicine
It had no language of its own.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Most cosmetic medicine clinics use a visual language designed for a female audience and then wonder why men don't walk through the door.<\/p>

The brief was not just to design an aesthetic clinic brand. It was to build a credible territory for a male patient who values results, distrusts exaggeration and does not want to feel out of place in the waiting room.<\/p>

Furthermore, the clinic needed to launch with everything at once: website, reference materials, packaging and support for a professional masterclass.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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What we did<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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A brand system
built on contrast
and precision.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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We built an identity based on contrast and angular geometry, which refers to the treatment without falling into the literal.<\/p>

We designed the website around a single action, the request for a valuation, with the treatment explained in plain language and without unnecessary jargon.<\/p>

El sistema se extendi\u00f3 despu\u00e9s a la masterclass propia de la cl\u00ednica, donde el Dr. Fern\u00e1ndez forma a otros m\u00e9dicos en su t\u00e9cnica de marcaci\u00f3n mandibular.<\/p>

Para la apertura de la cl\u00ednica en Barcelona producimos el paquete completo de materiales: photocall de prensa, tarjetas de visita, carpetas, blocs de notas, tarjetas regalo y bolsas boutique.<\/p>

El photocall es la pieza que m\u00e1s rendimiento da en un acto as\u00ed: cada foto que se publica lleva la marca detr\u00e1s, de modo que la cobertura del evento trabaja para la cl\u00ednica mucho despu\u00e9s de la inauguraci\u00f3n.<\/p>

El resto del material sostiene la primera visita: la carpeta y el bloc que se entregan en consulta, la tarjeta regalo que trae pacientes nuevos por recomendaci\u00f3n y la bolsa con la que el paciente sale por la puerta.<\/p>

Desde entonces llevamos el posicionamiento SEO de la cl\u00ednica de forma continuada: trabajo t\u00e9cnico, arquitectura de contenidos y contenido nuevo mes a mes.<\/p>

Todo el sistema se resolvi\u00f3 en dorado sobre negro mate, con el monograma RF como pieza central y aplicaciones en lat\u00f3n para las placas de recepci\u00f3n. Las bolsas llevan impresos los datos de las dos cl\u00ednicas y un c\u00f3digo QR en el fuelle lateral, de modo que la pieza funciona tambi\u00e9n como tarjeta de contacto.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The result<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Coherence from Google
to the waiting room.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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The clinic went to market with a coherent system across all touchpoints, from the initial search to the product the patient takes home.<\/p>

La cl\u00ednica opera hoy en Barcelona, Madrid y Dub\u00e1i. El Dr. Fern\u00e1ndez acumula m\u00e1s de 10.000 marcaciones mandibulares y aparece de forma recurrente en Forbes, La Vanguardia, ABC, AS, El Espa\u00f1ol, Vanitatis y Woman, adem\u00e1s de figurar entre los 30 mejores expertos en medicina est\u00e9tica de 2026 seg\u00fan Forbes.<\/p>

Cuando un medio nacional llama para analizar el rostro de un futbolista o de un concursante de televisi\u00f3n, el nombre que aparece es el de la cl\u00ednica. El sistema de marca tiene que sostener ese nivel de exposici\u00f3n en cada punto de contacto.<\/p>

It is the project that best demonstrates the study's argument: branding, web design and packaging resolved by the same team and with the same criteria.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Applied services<\/div>
Strategic branding<\/a>Web design<\/a>SEO positioning<\/a>Packaging and editorial design<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Bolsas\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Placas\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Bolsa\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Let's talk<\/p>\t\t\t\t<\/div>\n\t\t\t\t

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A project
Similar?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Tell us. Full proposal within 48 hours, with fixed scope, timeline and price.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tRequest a proposal<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tView more projects<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":109,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-116","page","type-page","status-publish","hentry"],"yoast_head":"\nCaso Mand\u00edbula de Diamante | Branding Cl\u00ednica Est\u00e9tica<\/title>\n<meta name=\"description\" content=\"Marca completa para una cl\u00ednica de medicina est\u00e9tica masculina en Barcelona: identidad, web, packaging y material promocional. 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