{"id":118,"date":"2026-08-19T18:20:55","date_gmt":"2026-08-19T18:20:55","guid":{"rendered":"https:\/\/wittierra.com\/portafolio\/moon-cars\/"},"modified":"2026-08-19T18:20:55","modified_gmt":"2026-08-19T18:20:55","slug":"moon-cars","status":"publish","type":"page","link":"https:\/\/wittierra.com\/en\/portafolio\/moon-cars\/","title":{"rendered":"Moon Cars"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"118\" class=\"elementor elementor-118 elementor-bc-flex-widget\">\n\t\t\t\t<div class=\"elementor-element elementor-element-zm5fz3o e-con-boxed e-flex e-con e-parent\" data-id=\"zm5fz3o\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-po53jt3 wit-eyebrow elementor-widget elementor-widget-heading\" data-id=\"po53jt3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Automotive, Barcelona<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-m8ttb7h wit-h1 elementor-widget elementor-widget-heading\" data-id=\"m8ttb7h\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Moon Cars:<br>an identity that works<br>at 120 kilometres per hour.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fp3408r wit-lede elementor-widget elementor-widget-text-editor\" data-id=\"fp3408r\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Brand identity, monogram and brand guidelines for an automotive company, applied to signage and fleet.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2dmy65f e-con-full e-flex e-con e-parent\" data-id=\"2dmy65f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-h3d36ty elementor-widget elementor-widget-html\" data-id=\"h3d36ty\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div style=\"display:flex;flex-wrap:wrap;gap:2.4rem;font-family:var(--util);font-size:.7rem;letter-spacing:.14em;text-transform:uppercase;color:#A29A8E\"><div><div style=\"opacity:.6;margin-bottom:.45rem\">Customer<\/div><div style=\"color:#EFEBE4\">Moon Cars<\/div><\/div><div><div style=\"opacity:.6;margin-bottom:.45rem\">Sector<\/div><div style=\"color:#EFEBE4\">Automotive<\/div><\/div><div><div style=\"opacity:.6;margin-bottom:.45rem\">Location<\/div><div style=\"color:#EFEBE4\">Barcelona<\/div><\/div><div><div style=\"opacity:.6;margin-bottom:.45rem\">Year<\/div><div style=\"color:#EFEBE4\">2020<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-wsxwb7y e-con-boxed e-flex e-con e-parent\" data-id=\"wsxwb7y\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-zp94wr2 wit-shot elementor-widget elementor-widget-image\" data-id=\"zp94wr2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/wittierra.com\/wp-content\/uploads\/2026\/08\/Moon-Cars-New-Mockup-1024x768-1.png\" class=\"attachment-full size-full wp-image-28\" alt=\"Identidad de marca y monograma de Moon Cars disenados por Wittierra Design\" srcset=\"https:\/\/wittierra.com\/wp-content\/uploads\/2026\/08\/Moon-Cars-New-Mockup-1024x768-1.png 1024w, https:\/\/wittierra.com\/wp-content\/uploads\/2026\/08\/Moon-Cars-New-Mockup-1024x768-1-300x225.png 300w, https:\/\/wittierra.com\/wp-content\/uploads\/2026\/08\/Moon-Cars-New-Mockup-1024x768-1-768x576.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-it30ihh e-con-full e-flex e-con e-parent\" data-id=\"it30ihh\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-yelszbn elementor-widget elementor-widget-html\" data-id=\"yelszbn\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"wit-cut\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c9ekgzw e-con-boxed e-flex e-con e-parent\" data-id=\"c9ekgzw\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cvouir6 e-con-full e-flex e-con e-parent\" data-id=\"cvouir6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c1lrntv e-con-full e-flex e-con e-parent\" data-id=\"c1lrntv\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-yc1g3vs wit-eyebrow elementor-widget elementor-widget-heading\" data-id=\"yc1g3vs\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">The challenge<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4hdk2o9 e-con-full e-flex e-con e-parent\" data-id=\"4hdk2o9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9ppqg2w wit-h2 elementor-widget elementor-widget-heading\" data-id=\"9ppqg2w\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A brand that can be read from afar,<br>Out of the corner of one's eye and on the move.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6r5w3s5 elementor-widget elementor-widget-text-editor\" data-id=\"6r5w3s5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>An automotive brand is almost always seen in motion, from a distance and out of the corner of the eye. What works on screen can become unreadable on the side of a vehicle.<\/p><p>Moon Cars needed an identity that could withstand that usage and, above all, clear guidelines so that any signmaker could apply it identically without having to ask.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-g9gxxvv e-con-boxed e-flex e-con e-parent\" data-id=\"g9gxxvv\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fr3jw38 e-con-full e-flex e-con e-parent\" data-id=\"fr3jw38\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-q2y1eya e-con-full e-flex e-con e-parent\" data-id=\"q2y1eya\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-mwh9jd2 wit-eyebrow elementor-widget elementor-widget-heading\" data-id=\"mwh9jd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">What we did<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-64kg5cs e-con-full e-flex e-con e-parent\" data-id=\"64kg5cs\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-83f87hc wit-h2 elementor-widget elementor-widget-heading\" data-id=\"83f87hc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A compact monogram and<br>a foolproof manual.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a02ezpa elementor-widget elementor-widget-text-editor\" data-id=\"a02ezpa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We designed a compact monogram, legible at small sizes and recognisable from a distance, with specific versions for application on vehicles.<\/p><p>We develop the brand guidelines manual: exclusion zones, minimum sizes, positive and negative versions, and prohibited uses.<\/p><p>We apply the system to signage and fleet branding, leaving production-ready templates.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6a6s4y5 e-con-boxed e-flex e-con e-parent\" data-id=\"6a6s4y5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-w53can2 e-con-full e-flex e-con e-parent\" data-id=\"w53can2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-l4gfatn e-con-full e-flex e-con e-parent\" data-id=\"l4gfatn\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8zu0m3j wit-eyebrow elementor-widget elementor-widget-heading\" data-id=\"8zu0m3j\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">The result<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-kz4kq4y e-con-full e-flex e-con e-parent\" data-id=\"kz4kq4y\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-437lhfo wit-h2 elementor-widget elementor-widget-heading\" data-id=\"437lhfo\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The brand stopped reinterpreting itself<br>on each assignment.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5r3jwrj elementor-widget elementor-widget-text-editor\" data-id=\"5r3jwrj\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The company can commission signage from any supplier with the assurance that the result will be identical, without depending on the discretion of each workshop.<\/p><p>The manual turned identity into a reusable asset rather than a file that has to be reinterpreted every time.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-k09bnen elementor-widget elementor-widget-html\" data-id=\"k09bnen\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div style=\"margin-top:2rem;font-family:var(--util);font-size:.7rem;letter-spacing:.14em;text-transform:uppercase;color:#6B6459\">Applied services<\/div><div style=\"margin-top:1.2rem;display:flex;flex-wrap:wrap;gap:.6rem\"><a href=\"\/en\/servicios\/branding-estrategico\/\" style=\"font-family:var(--util);font-size:.72rem;letter-spacing:.1em;text-transform:uppercase;text-decoration:none;color:#141414;border:1px solid rgba(20,20,20,.25);border-radius:999px;padding:.65rem 1.1rem\">Strategic branding<\/a><a href=\"\/en\/servicios\/diseno-web\/\" style=\"font-family:var(--util);font-size:.72rem;letter-spacing:.1em;text-transform:uppercase;text-decoration:none;color:#141414;border:1px solid rgba(20,20,20,.25);border-radius:999px;padding:.65rem 1.1rem\">Web design<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-qzau77a e-con-full e-flex e-con e-parent\" data-id=\"qzau77a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-me745fx elementor-widget elementor-widget-html\" data-id=\"me745fx\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"wit-cut-up\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-03s50sz e-con-boxed e-flex e-con e-parent\" data-id=\"03s50sz\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2xqfspv wit-eyebrow elementor-widget elementor-widget-heading\" data-id=\"2xqfspv\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Let's talk<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-z1w201o wit-h2 elementor-widget elementor-widget-heading\" data-id=\"z1w201o\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A project<br>Similar?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-llxh3rl wit-lede elementor-widget elementor-widget-text-editor\" data-id=\"llxh3rl\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Tell us. Full proposal within 48 hours, with fixed scope, timeline and price.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-k2tb3bv e-con-full e-flex e-con e-parent\" data-id=\"k2tb3bv\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1m0n95d wit-btn elementor-widget elementor-widget-button\" data-id=\"1m0n95d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/en\/contacto\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request a proposal<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9lccw9 wit-btn elementor-widget elementor-widget-button\" data-id=\"c9lccw9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/en\/portafolio\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">View more projects<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":109,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-118","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Caso Moon Cars | Identidad de Marca para Automoci\u00f3n<\/title>\n<meta name=\"description\" content=\"Identidad, monograma y manual de normativas aplicado a se\u00f1al\u00e9tica y flota para una empresa de automoci\u00f3n. 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