{"id":122,"date":"2026-08-19T18:20:57","date_gmt":"2026-08-19T18:20:57","guid":{"rendered":"https:\/\/wittierra.com\/portafolio\/deco-reg\/"},"modified":"2026-08-19T18:20:57","modified_gmt":"2026-08-19T18:20:57","slug":"deco-reg","status":"publish","type":"page","link":"https:\/\/wittierra.com\/en\/portafolio\/deco-reg\/","title":{"rendered":"Art Deco"},"content":{"rendered":"
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Retail and vintage furniture, Barcelona<\/p>\t\t\t\t<\/div>\n\t\t\t\t

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Deco Reg:
the elegance of the past,
edited.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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Full brand identity and online store for a vintage furniture and home decor shop in Barcelona.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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Customer<\/div>
Art Deco<\/div><\/div>
Sector<\/div>
Retail and vintage furniture<\/div><\/div>
Location<\/div>
Barcelona<\/div><\/div>
Year<\/div>
2024<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Identidad\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The challenge<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Sell provenance,
not just furniture.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Deco Reg does not sell secondhand furniture, it sells an edited selection: pieces chosen one by one, from mid-century design to artisanal work. Objects with a past for rooms with a future.<\/p>

The problem is that vintage competes in a field saturated with flea markets, resale platforms and uncurated Instagram accounts. Without a brand that communicates curation, a 1962 Danish chair looks the same as a copy.<\/p>

An identity was needed that conveyed judgement and permanence, and that would work equally well on a price tag, in a shipping box and in an online shop.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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What we did<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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An R without a stem:
restored, not reproduced.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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The heart of the identity is a monogram that removes the vertical stem of the R. Two horizontal arms reach a shared terminal and the eye completes the letter. That absence is the idea: it is restored, not reproduced.<\/p>

We built the entire system around that piece, with only three approved lockups and no new combinations permitted, so that the brand does not degrade with use.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Main brand<\/div>
Sans-serif letter R monogram. Square-cut arms on a shared terminal, single-radius bowl and straight-cut diagonal leg.<\/div><\/div>
Three approved forms<\/div>
Just the symbol for avatars, stamps and favicons. Horizontal for signage and web headers. Stacked in negative for packaging, labels and textiles.<\/div><\/div>
Air around<\/div>
The clear space is equal to a quarter of the height of the mark on all four sides. Nothing enters that band: no text, no rule, no image border.<\/div><\/div>
Minimum sizes<\/div>
24 px digitally and 8 mm in print, with the air unit reduced to 6 px at the smallest size.<\/div><\/div>
Colour<\/div>
Ink and paper. Nothing else. Two base shades and two ink screens at 5 % and 50 % to create depth without introducing colour.<\/div><\/div>
Graphic elements<\/div>
A hand-drawn wavy repeated mark pattern for ribbons, wrappers and linings, and a full-bleed one-pixel rule dividing content without resorting to boxes or cards.<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Aplicaciones\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Papeler\u00eda\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The result<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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A brand that lasts
from the favicon
all the way to the dispatch box.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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The online shop, the price tag, the dry embossing and the square social media format all come from the same system, without any piece needing to be reinvented.<\/p>

The manual finalises the decisions just once: which lockup to use, how much air to leave, what never to do. From then on, producing new material is a matter of applying, not deciding.<\/p>

The project was delivered within a tight deadline, something the client expressly highlighted in their public review alongside the studio's responsiveness.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Applied services<\/div>
Strategic branding<\/a>Web design<\/a>E-commerce launch<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Tienda\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Let's talk<\/p>\t\t\t\t<\/div>\n\t\t\t\t

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A project
Similar?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Tell us. Full proposal within 48 hours, with fixed scope, timeline and price.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tRequest a proposal<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tView more projects<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":109,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-122","page","type-page","status-publish","hentry"],"yoast_head":"\nCaso Deco Reg | Branding para Tienda Vintage<\/title>\n<meta name=\"description\" content=\"Identidad de marca completa y tienda online para una tienda de mobiliario y decoracion vintage en Barcelona. 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