{"id":297,"date":"2026-08-20T12:11:41","date_gmt":"2026-08-20T12:11:41","guid":{"rendered":"https:\/\/wittierra.com\/portafolio\/dimas-clinic\/"},"modified":"2026-08-20T12:11:41","modified_gmt":"2026-08-20T12:11:41","slug":"dimas-clinic","status":"publish","type":"page","link":"https:\/\/wittierra.com\/en\/portafolio\/dimas-clinic\/","title":{"rendered":"D\u00edmas Clinic"},"content":{"rendered":"
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Aesthetic medicine, Barcelona<\/p>\t\t\t\t<\/div>\n\t\t\t\t

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D\u00edmas Clinic:
material impreso que
vende el tratamiento.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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Dise\u00f1o editorial y material gr\u00e1fico para una cl\u00ednica de medicina est\u00e9tica en Barcelona: tr\u00edptico de precios, papeler\u00eda y tarjeta regalo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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Customer<\/div>
D\u00edmas Clinic<\/div><\/div>
Sector<\/div>
Aesthetic medicine<\/div><\/div>
Location<\/div>
Barcelona<\/div><\/div>
Year<\/div>
2025<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Tr\u00edptico\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The challenge<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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La consulta termina
y el paciente se lleva
una hoja suelta.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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En medicina est\u00e9tica la decisi\u00f3n rara vez se cierra en la primera visita. El paciente escucha el tratamiento, pide precios y se va a pensarlo. Lo que se lleva a casa es lo que sigue vendiendo cuando la cl\u00ednica ya no est\u00e1 delante.<\/p>

El problema habitual es que ese material se resuelve a \u00faltima hora: una tabla de precios impresa sin criterio, sin jerarqu\u00eda y sin relaci\u00f3n con la marca de la cl\u00ednica.<\/p>

Hac\u00eda falta un sistema impreso que sostuviera el nivel de precio y explicara los tratamientos sin abrumar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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What we did<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Un tr\u00edptico que ordena
los tratamientos y
los precios.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Dise\u00f1amos el tr\u00edptico de precios con jerarqu\u00eda clara por tratamiento, de modo que el paciente localice lo suyo sin leerlo entero.<\/p>

Extendimos el sistema al resto del material impreso de consulta, con la misma ret\u00edcula y el mismo tratamiento tipogr\u00e1fico.<\/p>

A\u00f1adimos la tarjeta regalo, que en est\u00e9tica funciona como puerta de entrada de pacientes nuevos que llegan recomendados en lugar de por publicidad.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Material\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Tarjeta\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The result<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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La cl\u00ednica sigue
hablando cuando el
paciente ya se ha ido.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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El material impreso dej\u00f3 de ser un tr\u00e1mite para convertirse en parte del argumento de venta, con el mismo nivel que la atenci\u00f3n en consulta.<\/p>

Es el segundo proyecto de medicina est\u00e9tica del estudio junto a Mand\u00edbula de Diamante, un sector donde la coherencia entre lo que se promete y lo que se toca pesa m\u00e1s que en casi cualquier otro.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Applied services<\/div>
Strategic branding<\/a>Packaging and editorial design<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Let's talk<\/p>\t\t\t\t<\/div>\n\t\t\t\t

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A project
Similar?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Tell us. Full proposal within 48 hours, with fixed scope, timeline and price.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tRequest a proposal<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tView more projects<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":109,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-297","page","type-page","status-publish","hentry"],"yoast_head":"\nCaso D\u00edmas Clinic | Dise\u00f1o Editorial para Cl\u00ednica<\/title>\n<meta name=\"description\" content=\"Tr\u00edptico de precios, papeler\u00eda y tarjeta regalo para una cl\u00ednica de medicina est\u00e9tica en Barcelona. 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