{"id":313,"date":"2026-08-20T13:08:18","date_gmt":"2026-08-20T13:08:18","guid":{"rendered":"https:\/\/wittierra.com\/portafolio\/med-ars\/"},"modified":"2026-08-20T13:08:18","modified_gmt":"2026-08-20T13:08:18","slug":"medical-doctor","status":"publish","type":"page","link":"https:\/\/wittierra.com\/en\/portafolio\/med-ars\/","title":{"rendered":"Med Ars"},"content":{"rendered":"
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Private medical society, Barcelona<\/p>\t\t\t\t<\/div>\n\t\t\t\t

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Med Ars:
a private company
for verified doctors.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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Brand identity and website for an invitation-only aesthetic medicine society, bringing together training, community and supplies on a single platform.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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Customer<\/div>
Med Ars<\/div><\/div>
Sector<\/div>
Private medical association<\/div><\/div>
Location<\/div>
Barcelona, Spain<\/div><\/div>
Year<\/div>
2026<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The challenge<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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What exclusivity looks like
without looking like a club
paid.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Med Ars does not sell courses, it grants access. Membership is applied for and approved, and all content goes through review before being published. That is the promise: verified by review, not by volume.<\/p>

The design problem is that almost the entire sector communicates the exact opposite. Medical training platforms are saturated with badges, student counters and discounts, competing to look accessible.<\/p>

An invitation-only society needs to convey discernment and discretion. If it looks easy to get in, getting in stops having any value.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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What we did<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Containment as
level signal.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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We build the identity from two elements and nothing more: a precisely adjusted wordmark and a thin rule. Everything else is space. The system is deliberately narrow, one typeface, one accent per level, with no ornament or illustration, because in this sector restraint is what signals status.<\/p>

The website organises the proposal into three access points with a single membership\u2014training, community and supplies\u2014so that the doctor understands on one screen what they get and why it is structured that way.<\/p>

The three membership tiers are presented with the same sobriety, and the call to action is to request an invitation rather than to buy, which is exactly how access works.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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The logo<\/div>
A compound wordmark and a thin rule. Nothing else. The slash falls where the Latin root separates, medicina and ars, and acts as a caesura rather than a divider: the name remains a single word when spoken and written.<\/div><\/div>
The steak<\/div>
It is the brand's only graphic element. It reappears in the interface as a rule between a course and its author, and as a line beneath a heading. A single resource, used everywhere.<\/div><\/div>
Monogram<\/div>
m|a for small spaces: avatar, app icon and favicon. Below 20 px the outline becomes finer so that the block retains its lightness.<\/div><\/div>
Palette<\/div>
Five tones and one accent per level: Paper and Paper Deep as a base, Ink for typography, Member Blue for links and partner labels, and Master Bronze for badges and seals.<\/div><\/div>
Typography<\/div>
Only one typeface throughout the identity. No ornamentation and no illustration, because restraint is the sign.<\/div><\/div>
Site architecture<\/div>
Society, Training, Lounge, Shop, Services and Memberships, with one page per area and the invitation request always accessible.<\/div><\/div>
Connection with the app<\/div>
The public site explains and filters; the private platform lives in its own app, with access reserved for members with an active membership.<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The result<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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A filtering brand
before the first one
conversation.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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The site acts as a gateway: it explains the model, sets out the levels in order and collects requests from doctors who already understand that access is granted.<\/p>

It is the practice's fourth aesthetic medicine project, along with Diamond Jaw<\/a>, D\u00edmas Clinic<\/a> y Dr Sergio Quintero<\/a>. Knowing the sector makes it possible to design for doctors rather than patients, which is a completely different register.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Applied services<\/div>
Strategic branding<\/a>Web design<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Let's talk<\/p>\t\t\t\t<\/div>\n\t\t\t\t

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A project
Similar?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Tell us. Full proposal within 48 hours, with fixed scope, timeline and price.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tRequest a proposal<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tView more projects<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":109,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-313","page","type-page","status-publish","hentry"],"yoast_head":"\nCaso Med Ars | Branding y Web para Sociedad Medica<\/title>\n<meta name=\"description\" content=\"Identidad de marca y sitio web para una sociedad privada de medicina estetica con acceso por invitacion, en Barcelona. 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