{"id":323,"date":"2026-08-14T10:05:00","date_gmt":"2026-08-14T10:05:00","guid":{"rendered":"https:\/\/wittierra.com\/cuanto-cuesta-branding-barcelona\/"},"modified":"2026-08-27T13:41:51","modified_gmt":"2026-08-27T13:41:51","slug":"how-much-does-branding-cost-in-barcelona","status":"publish","type":"post","link":"https:\/\/wittierra.com\/en\/cuanto-cuesta-branding-barcelona\/","title":{"rendered":"How much does branding cost in Barcelona? Visual identity prices 2026"},"content":{"rendered":"

A visual identity project in Barcelona costs between \u20ac1,500 and \u20ac12,000.<\/strong> A loose logo with a couple of proposals ranges between 400 and 900 euros. A complete identity with a brand guidelines manual, for a company that wants to apply it to the web, packaging and social media without improvising, starts at 1,500 and goes up depending on the number of applications.<\/p>\n

The price difference is not in the logo design. It is in how many decisions are left finalised in writing.<\/p>\n

What you are buying in each price bracket<\/h2>\n
\n\n\n\n\n\n\n\n\n
Scope<\/th>\nRango<\/th>\nFor whom<\/th>\n<\/tr>\n<\/thead>\n
Logo and little else<\/td>\n\u20ac400 to \u20ac900<\/td>\nSelf-employed workers, start-up projects<\/td>\n<\/tr>\n
Basic identity with short manual<\/td>\n1,500 to 3,000 \u20ac<\/td>\nSMEs with a website and social media<\/td>\n<\/tr>\n
Full identity with extensive manual<\/td>\n\u00a33,000 to \u00a36,500<\/td>\nCompanies with multiple touchpoints<\/td>\n<\/tr>\n
Brand system with naming and architecture<\/td>\n\u20ac6,500 to \u20ac12,000<\/td>\nBrands with multiple lines or services<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n

The real leap is between the first and second step. A logo without a visual system leaves you with a pretty file and no instructions on what to do with it.<\/p>\n

What goes into a serious identity<\/h2>\n