Barcelona, Spain
Monday to Friday
from 09:00 to 18:00 CET
24 working hours.
Full proposal in 48.
Branding and digital architecture studio in Barcelona
Tourism, Spain
Identity and web platform for a travel planning service.
The challenge
Planning a trip involves juggling flights, accommodation, routes and times. Most people end up with twenty tabs open and a makeshift spreadsheet.
The challenge was to turn that mess into an interface that could be understood without instructions, with a brand that conveyed order without feeling cold.
What we did
We designed a light identity, supported by cartography and a use of colour that separates content types without noise.
We structure the platform around the day-by-day itinerary, which is how people actually plan.
We prioritise mobile reading, because itinerary consultation happens during the trip and not before.
The result
The tool became usable at a glance, with no need to explain how it works.
The day-by-day structure made it possible to share complete itineraries as content, something that works well for organic acquisition.
Let's talk
Tell us. Full proposal within 48 hours, with fixed scope, timeline and price.
Boutique branding and digital architecture studio.
Barcelona, Spain.