Dental clinic, Barcelona

TEN Clinic:
a dental website
that isn't scary.

Website and graphic material for a dental clinic in Barcelona.

Customer
TEN Clinic
Sector
Dental practice
Location
Barcelona
Year
2020
Diseno web de Clinica TEN por Wittierra Design

The challenge

The real obstacle is not
the price is the anxiety.

Dental communication oscillates between technical jargon and stock-photo-level smiling. Neither reduces patient anxiety, which is the real obstacle.

The clinic needed to explain complex treatments to people arriving frightened and in a rush, and turn that visit into a booked appointment.

What we did

Each treatment explained
Better straightforward than medical jargon.

We designed the site with a clear hierarchy by treatment, explaining each one in plain language before going into clinical detail.

We position the appointment booking as a single, persistent action, visible throughout the entire user journey.

We produced the reference graphic material using the same visual system, so that the physical experience would match the digital one.

The result

The patient arrives aware
what are they going to do to him.

The initial visit is shortened and initial distrust is reduced, because the patient arrives informed instead of defensive.

Let's talk

A project
Similar?

Tell us. Full proposal within 48 hours, with fixed scope, timeline and price.