Strategic branding

A recognised brand
instantly and remembered
forever.

We design complete visual systems so that your business looks just as solid on a card, in a shop and on a screen.

The problem

A brand without a system
loses sales
every day.

A logo is not a brand. Without a system behind it, every piece you produce is decided from scratch: the colour doesn't match, the typography changes, and the client perceives a makeshift business even if your work is flawless.

It also works out expensive. Every new supplier charges you to resolve decisions that should already have been made, and you waste hours explaining how everything should look.

A brand system settles those decisions once and for all. From then on, producing is quick and everything fits together without argument.

What's included

What are you taking with you
Exactly.

  • Strategy session: who you are speaking to, what sets you apart and what the brand must convey
  • Primary logo and variants for horizontal, vertical, logomark and reduced sizes
  • A comprehensive colour system with codes for on-screen display, printing and vinyl
  • Typographic system with defined hierarchies and resolved licences
  • Distinctive graphic elements: patterns, iconography and image treatment
  • PDF brand guideline with correct and incorrect uses
  • Core stationery: business card, email signature and document template
  • Editable and vector files, all yours and with no restrictions on use

How do we do it

Four phases,
Fixed dates.

01

Immersion

We understand the business, the sector and the competition. A working session, not a questionnaire.

02

Concept

Two distinct, reasoned visual routes. You choose a direction before we develop anything.

03

Development

We build the complete system along the chosen route, including two rounds of adjustments.

04

Delivery

Manual, files and a training session so your team knows how to apply it.

Investment

How much is it?
and what drives it
the price.

from €1,500

That starting point covers strategy, logo and variants, colour palette, typography system, graphic elements and brand guidelines.

The price goes up with the number of applications you need, such as packaging, signage, fleet, uniforms or templates, and whether naming or trade mark registration is required.

We work on a fixed-price basis. The proposal includes the scope, schedule and final amount, and will not change unless you expand the commission.

Frequently asked questions

What
always
They are asking.

Between four and six weeks from the immersion session, depending on the number of applications. The date is fixed in the proposal.

Not included as standard. If you require a name, we’ll provide a separate quote, as this is a different service that involves checking domain availability and trademark status.

It is a regular commission. We start with what you have, refine it technically and build the missing system, usually for less than a complete identity.

We are not intellectual property agents, but we check availability before developing and we can support you with an agent if you want to register it.

You, with full usage rights. We deliver editable vector files and hold nothing back.

Let's talk

Shall we build
What is your brand?

We respond in less than 24 working hours and send a complete proposal in 48.