Distribution and PPE, Barcelona

Eldra Trade
a technical catalogue
what is meant.

Identity and digital presence for a distributor of workwear and personal protective equipment.

Customer
Eldra Trade
Sector
Distribution and PPE
Location
Barcelona
Year
2024
Identidad de marca y web de Eldra Trade disenadas por Wittierra Design

The challenge

Hundreds of references,
sizes and regulations.

A workwear and PPE catalogue has hundreds of product references with sizes, standards and certifications. Presenting it poorly turns the website into an endless PDF.

The professional buyer doesn't browse, they search. They need to find the correct part number, check that it complies with the applicable regulations and request a quote without friction.

What we did

Organised by use,
not by supplier.

We designed a sober and functional identity, aligned with the register expected by an industrial buyer.

We organise the catalogue by product family and usage, which is how the customer looks for it rather than how the warehouse stores it.

We structure the product sheets so that regulatory and sizing information is scannable, with quotation requests just a click away.

The result

Navigable by someone who
He is not familiar with the internal nomenclature.

The catalogue no longer required prior knowledge from the distributor in order to be used.

The family structure opens the door to positioning each category separately in specific product searches.

Let's talk

A project
Similar?

Tell us. Full proposal within 48 hours, with fixed scope, timeline and price.