Physiotherapy and health, Barcelona

José Sánchez Physiotherapy
a personal brand
what an official letter conveys.

Logo, business cards and roll-up banner for a physiotherapy clinic.

Customer
José Sánchez Physiotherapy
Sector
Physiotherapy and health
Location
Barcelona
Year
2024
Roll up de Fisioterapia José Sánchez diseñado por Wittierra Design

The challenge

When the brand
is the name of
one person.

In a physiotherapy clinic, the practitioner is the brand. The patient does not choose a company; they choose someone they trust to treat an injury.

That forces a difficult balance: conveying clinical competence without appearing cold, and warmth without looking unprofessional.

The brief was concise and practical: identity, business cards and a roll-up banner that would work at trade fairs and in the clinic itself.

What we did

Three pieces,
the same criterion.

We designed the logo around the proper name, with a clean stroke that works well for both uniform embroidery and small card printing.

The business cards were sorted out with the essential details upfront, because in physiotherapy the card is kept to book an appointment, not to be admired.

The roll-up takes the system to a large format, readable from several metres away and without overloading it with text.

Expositor roll up de Fisioterapia José Sánchez diseñado por Wittierra Design

The result

Recognisable in the
consultation and at the fair.

The query ended up being presented the same across all physical touchpoints, which in a local business are practically all of them.

A small, well-defined commission, the kind we also accept when the scope is clear from the outset.

Let's talk

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