Professional services, Barcelona

BCN Cleaning:
professionalise the image
of an essential service.

Brand identity and website for a professional cleaning company in Barcelona.

Customer
BCN Cleaning
Sector
Professional services
Location
Barcelona
Year
2020
Identidad de marca de Limpieza BCN disenada por Wittierra Design

The challenge

Trust in cleaning
It is judged in seconds.

The decision to hire a cleaning service is based almost entirely on trust, and trust is judged by how the company presents itself.

The sector is full of improvised communication, which cheapens perception and forces competition solely on price.

What we did

A legible mark in a
uniform, a car and an invoice.

We designed a clean and legible identity, conceived to work equally well across all everyday physical media.

We structured the website around the types of service, with the contact details always visible and a clear explanation of what each option includes.

We prepared the basic applications so that the company presented itself consistently at every touchpoint.

The result

Compete on merit
and not just by fare.

The company shifted to competing on the perception of professionalism, which is the only way to defend margins in this sector.

Let's talk

A project
Similar?

Tell us. Full proposal within 48 hours, with fixed scope, timeline and price.