Health and wellbeing, Barcelona

Nora Care:
a skincare brand
tangible.

Visual identity, website and packaging for a personal care brand.

Customer
Nora Care
Sector
Health and wellbeing
Location
Barcelona
Year
2020
Identidad de marca y web de Nora Care disenadas por Wittierra Design

The challenge

A sector where all
The brands look alike.

Personal care is saturated with interchangeable brands: thin typography, pastel tones and the exact same wellness rhetoric.

Nora Care needed to differentiate itself without sacrificing the calm promised by the product, and to do so on a budget that did not allow for large-scale photographic productions.

What we did

Whitespace as
plot, not as filler.

We built a restrained identity supported by whitespace and a limited palette, so that the product stands out without competing with the packaging.

We design the packaging with the unboxing moment in mind, which is where a personal care brand is won or lost.

We developed the site with the product page as the centerpiece, explaining usage and composition without the usual industry waffle.

Identidad de marca de Nora Care diseñada por Wittierra Design
Caja de packaging de Nora Care diseñada por Wittierra Design
Packaging de producto de Nora Care diseñado por Wittierra Design
Detalle de producto de Nora Care diseñado por Wittierra Design

The result

A prepared system
to grow without redesigning itself.

The brand gained a physical presence consistent with what it promised digitally, uncommon in projects of this size.

Adding new references doesn't require redesigning anything, just applying the existing grid.

Let's talk

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