Tourism, Canary Islands

Tenerife Days:
selling the island without
generic postcards.

Identity and website for an experience operator in Tenerife.

Customer
Tenerife Days
Sector
Tourism
Location
Canary Islands
Year
2020
Diseno web de Tenerife Days por Wittierra Design

The challenge

The same sunset
which all the competition uses.

Island tourism competes with a very tired visual imagery: the same beach, the same sunset and the same handwritten typeface.

The operator needed to differentiate themselves while making it clear what experiences they offered and how to book them.

What we did

The volcanic landscape
instead of the beach cliché.

We build an identity supported by the volcanic landscape, which is what truly distinguishes the island.

We organise the website by type of experience, with duration, difficulty and what is included visible before the details.

We left the reservation accessible from any point along the route.

The result

Visually separated
of its direct competition.

The brand stopped looking like the rest of the island's operators, who continue using the same repertoire of images.

The experience-based structure allows new activities to be added without touching the design.

Let's talk

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