Barcelona, Spain
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from 09:00 to 18:00 CET
24 working hours.
Full proposal in 48.
Branding and digital architecture studio in Barcelona
Aesthetic medicine, Barcelona
Editorial design and graphic material for an aesthetic medicine clinic in Barcelona: price brochure, stationery and gift card.
The challenge
In aesthetic medicine, the decision is rarely finalised on the first visit. The patient hears about the treatment, asks for prices and goes away to think about it. What they take home is what keeps selling when the clinic is no longer in front of them.
The usual problem is that this material is sorted out at the last minute: an unthinking printed price list, without hierarchy and with no relation to the clinic's brand.
A printed system was needed to sustain the price level and explain the treatments without overwhelming.
What we did
We designed the pricing brochure with a clear hierarchy by treatment so that the patient can find theirs without reading the whole thing.
We extended the system to the rest of the printed reference material, using the same grid and the same typographic treatment.
We’re adding the gift card, which aesthetically acts as a gateway for new patients who arrive through recommendations rather than advertising.
The result
Printed material stopped being just a formality and became part of the sales pitch, on the same level as the care provided in consultations.
It is the studio's second aesthetic medicine project alongside Mandíbula de Diamante, a sector where the consistency between what is promised and what is touched matters more than in almost any other.
Let's talk
Tell us. Full proposal within 48 hours, with fixed scope, timeline and price.
Boutique branding and digital architecture studio.
Barcelona, Spain.