Fashion and retail, Barcelona

Done in Secret:
a fashion brand
using our own materials.

Web design and promotional graphic material for a fashion brand.

Customer
Done in Secret
Sector
Fashion and retail
Location
Barcelona
Year
2024
Web design and graphic material for Done in Secret by Wittierra Design

The challenge

Thousands of shop windows
that look exactly the same.

In fashion, the website is the shop window, and it competes with thousands of identical shop windows because almost everyone uses the same templates.

The brand required a distinct identity and consistent promotional material for point of sale and campaigns.

What we did

Minimal interface for
Send the picture.

We designed the site giving total prominence to the image, with the interface reduced to the strictly necessary.

We built a reusable promotional material system across campaigns, so we don't have to redesign from scratch every season.

We define composition templates that the brand can apply on its own to new products.

The result

New campaigns without
return to the studio.

The brand gained independence: it can produce new campaigns without commissioning every single piece separately.

Let's talk

A project
Similar?

Tell us. Full proposal within 48 hours, with fixed scope, timeline and price.