Barcelona, Spain
Monday to Friday
from 09:00 to 18:00 CET
24 working hours.
Full proposal in 48.
Branding and digital architecture studio in Barcelona
Workwear and PPE, Spain
Brand identity and website for an online store of workwear, uniforms and certified PPE for the hospitality, healthcare, industrial and service sectors. In addition, we manage their social media accounts.
The challenge
A catalog of workwear includes protective coveralls, kitchen aprons, safety footwear and certified PPE. Each trade requires different items and has its own vocabulary, and the brand had to be equally credible for a kitchen than for a construction site or a clinic.
What we did
We built the identity around a condensed wordmark and a direct contrast of black and orange, which leaves the product photography to take center stage.
We designed the website around how each professional purchases: categories by type of garment, a section by sector, and featured products with the price visible from the cover page.
The result
Hospitality, medical uniforms and workwear coexist in the same store without mixing. The visitor arrives from the front door to their section, compares models and prices and purchases online with delivery throughout Spain.
Let's talk
Tell us. Full proposal within 48 hours, with fixed scope, timeline and price.
Boutique branding and digital architecture studio.
Barcelona, Spain.