How much does branding cost in Barcelona? Visual identity prices for 2026
Actual prices of visual identity in Barcelona by scope, what is included in each range and why the brand guidelines are what you are really paying for.
A visual identity project in Barcelona costs between €1,500 and €12,000. A loose logo with a couple of proposals ranges between 400 and 900 euros. A complete identity with a brand guidelines manual, for a company that wants to apply it to the web, packaging and social media without improvising, starts at 1,500 and goes up depending on the number of applications.
The price difference is not in the logo design. It is in how many decisions are left finalised in writing.
What you are buying in each price bracket
| Scope | Rango | For whom |
|---|---|---|
| Logo and little else | €400 to €900 | Self-employed workers, start-up projects |
| Basic identity with short manual | 1,500 to 3,000 € | SMEs with a website and social media |
| Full identity with extensive manual | £3,000 to £6,500 | Companies with multiple touchpoints |
| Brand system with naming and architecture | €6,500 to €12,000 | Brands with multiple lines or services |
The real leap is between the first and second step. A logo without a visual system leaves you with a pretty file and no instructions on what to do with it.
What goes into a serious identity
- Sector research and positioning against direct competition
- Visual territory, with art direction before drawing anything
- Main logo, secondary versions and reduced mark
- Colour palette with screen and print codes
- Typographic system with defined hierarchies
- Real-world applications: stationery, networking, web, packaging if applicable
- Brand manual with correct and incorrect uses
- Editable files and deliverable in all formats
Why the brand guidelines are what you actually pay for
The logo is used by one person. The manual is used by everyone else: the printer, the social media agency, the developer, the person starting next year.
Without a brand guidelines document, every supplier interprets the brand in their own way. In twelve months you have four different blues, three typefaces and a stretched logo on a billboard. Rebuilding that costs more than having made the manual from the start.
What determines the price
Number of applications
Every designed medium is work. A brand that only lives on the web and social media costs less than one that requires packaging, signage, uniforms and vehicles.
If naming is needed
Naming is an in-house project: exploration, filtering, trade mark and domain availability checks. It adds between 1,200 and 3,500 euros.
Number of rounds
The reasonable thing is two rounds of adjustments on the chosen route. If a quote offers unlimited rounds, the price already includes them or the project will never end.
Who decides
A project with one person deciding moves forward. With a committee of six, the same scope costs more because reviews multiply.
Signs that a branding budget is going to go wrong
- Show logo proposals in the first meeting, before researching anything
- It doesn't mention the brand guidelines anywhere
- Deliver only JPG and PNG, no editable vectors
- It offers ten initial proposals, meaning none of them are intended
- It doesn't ask about your competitor or your client
Frequently asked questions
Can I just do the logo now and the rest later?
It is possible, but it usually ends up being more expensive. Redesigning the visual system around a logo that was designed without context forces a review of decisions already made.
How long does a branding project take?
Between 3 and 7 weeks for a basic identity. With naming and broad applications, 8 to 14 weeks.
Is trade mark registration included?
No. Registration is a legal procedure before the OEPM or EUIPO and is handled by an intellectual property agent. What we do is check that the name does not conflict with trademarks already registered in your class.
And what if I already have a logo and just want to sort out the brand?
It is a standard project. You start with what already exists, refine it and build the system around it. It usually costs between 40 and 60 per cent of an identity from scratch.
How we work on it
We are a boutique studio in Barcelona. We make strategic branding, web design y packaging under the same roof, so the identity is tested on actual media before being finalised.
If you also need a website, you might want to read how much does a website cost in Barcelona. You can view projects in the portfolio o ask us for a quote in 48 hours.